I’m so glad you made it this far. You are a step closer to fully walking in your purpose. I’ll be brief. 

In order to build your target audience, we must first start with building your avatar. An  “Avatar” is the representative of the core of your target audience. (Think of it like we are building a character). Understanding your avatar will allow us to build a marketing campaign that is specifically for them. It increases the chance of them wanting to purchase your product. 

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