Starting a new business? Exciting, right? But let’s be real—along with all that excitement comes the big task of getting your name out there. One question I get all the time is: How far in advance should I start marketing before the launch? It’s a crucial question, and in this

I was dealing with a potential client who was a lot older than who I’m used to working with. He asked me why I think he needed a brand manager. My first thought was “If you need convincing, then this isn’t the ideal partnership for me.” I had to remember

In this cutthroat, fast-paced world of business, just showing up won’t cut it—you’ve got to stand out. Today, every digital channel is buzzing with content, ads, and noise, making it tougher than ever to capture your audience’s attention. If you want to rise above your competitors, you’ve got to think