What is Personal Branding?

Hello, champions of change!

Today, we are talking about personal branding – the buzzword in the world of entrepreneurs! 

Successful personal branding- I can’t stress this enough- is an incredibly versatile tool for sustaining, propelling, and, primarily, controlling your image. In this sea of startups, how do you find your unique voice and build a presence as a woman ready to lead?

Let’s dive in!

Firstly, what is a personal brand? But, your brand is YOU showcased as a package your audience loves. It’s how you present yourself, your skills, your values, and your mission. 

You might wonder, “Does personal branding apply to me?” 

Whether you manage a small business, offer consulting services, capture moments as a photographer, excel in your profession, or guide others as a life coach, a robust personal brand can be your most effective marketing strategy.

Now, let’s delve into a personal branding example. Oprah Winfrey is the epitome of a powerful brand and stands out distinctly in the public eye. Moreover, her brand resonates with empathy, empowerment, and betterment, paving the way for her to be hailed as the ‘Queen of All Media.’ She is a brand in herself; her name evokes certain emotions and expectations. Consequently, that’s powerful branding!

So, how do you brand yourself? Here are some tips for personal branding:

1. Discover Your USP:

Identify your unique strengths. This is imperative for personal branding for consultants, coaches, photographers, and businesses. A consultant can help you with this. Schedule with me today, and we can chat about it.

2. Develop Your Brand Statement:

Your statement should capture your essence. Personal branding statement examples like “I help businesses turn their story into profitable brands” can be a great starting point.

3. Consistency:

Your personal branding photography, content, and tone of communication should be in sync.

4. Engage With Your Audience:

Regularly update your skills, seek feedback, and interact with your audience.

5. Collaborate With a Branding Coach:

A brand coach could provide valuable insights and strategies and steer you through branding yourself.

For hands-on guidance, several personal branding books, such as Reinventing You by Dorie Clark and Crushing It by Gary Vaynerchuk, provide actionable strategies. 

Additionally, invest in personal branding photography! Your image is part of your brand, and professional images can notably boost your online presence.

There is also training that could give you a deep dive into creating a brand strategy. You could consider attending branding workshops or consulting with a brand specialist or consultant. 

To sum up, personal branding is about telling your story, expressing your values and goals, and building a connection. It is about authenticity. Know yourself, Own your narrative, and Propel your success!

Tag your business partner or friend who needs to read this today. Keep the energy flowing.

Remember – You are a brand! 

Till next time, eat, sleep, hustle, and repeat, dear boss babes!

With Love,


Are you interested in taking your brand to the next level?  DJuana Lewis can assist you, but first, complete the Vision and Purpose FREE Course. We can’t see where we are going without a vision.

Follow on Social Media – @thedjuanalewis

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