Social Media Strategy Questionnaire

Your Name

Business Name

Email

Best Contact Number

Website

Current Social Media Handles (if any)

Industry / Niche

Tell us about your business in 2–3 sentences.

What’s your #1 goal for using social media?

How would you describe your ideal customer/client?

What transformation do you want your audience to experience by working with you?

What social platforms do you currently use?

Instagram LinkedIn TikTok YouTube

How often are you currently posting?

What’s been working for you so far?

What’s NOT working with your current social media strategy?

Which 3 words best describe your brand?

Which brands (inside or outside your industry) do you LOVE and why?

Do you have existing brand guidelines, visuals, or tone-of-voice examples?

Yes, I’ll upload them! No, I need help creating them

How hands-on or hands-off do you want to be in the content creation process?

What would success look like to you in 6 months?

If your brand was a celebrity, who would it be?

If your audience could feel ONE thing every time they see your content, what would it be?