Building a Boss Brand: Secrets of a Brand Specialist Unveiled!

In the spotlight of brand marketing, every professional possesses the same potent tool – the brand itself. Much like the unexpected twirl of a ballerina’s dance, the twists and turns within today’s marketing industry can be exhilarating. Positioned at the forefront of this ever-evolving landscape is DJuana Lewis, a seasoned brand specialist whose approach to branding mirrors the grace and precision of a prima ballerina.


Every strong brand, like Beyoncé’s ‘BeyHive’ or Tesla’s ‘Ludicrous Mode’, has a ‘wow’ factor that draws attention. Elon Musk sending a Tesla Roadster into space is a brand stunt that grabbed headlines, showcasing the impact of an outrageous move on brand recognition. A Brand Specialist can help you craft such attention-grabbing strategies.

So, how can you encourage such magnetism within your brand?

Craft a unique brand identity:

Clearly defining your brand’s personality is essential for making it relatable. Consider the impact of your favorite celebrity— their distinct personality, charisma, and uniqueness instantly capture your attention. Similarly, your brand should strive to evoke a strong and relatable personality, creating a connection that resonates with your target audience.

An honest and genuine connection with your audience helps build trust. Serena Williams’s candid tweets about her struggles with motherhood immediately humanized her, making her even more beloved by her fans.

Stay consistent:

No matter what, always stay true to your brand’s voice. Authenticity can make or break a brand. Remember the fallout when Kim Kardashian promoted a controversial appetite suppressant? Staying true to brand values is always paramount. 

As empowerment guru and CEO Marie Forleo emphasized, “Never start a business solely to ‘make money.’ Begin a venture to make an impact.” Crafting a brand that authentically connects with individuals, one infused with purpose, is paramount. A brand like this builds loyalty and fulfills customers by actively creating positive change. A Brand Specialist is essential for guiding you to infuse purpose into every aspect of your brand, ensuring resonance and lasting impact.

Keeping track of your brand’s online presence is essential.

What are people saying about your brand online? What keywords are they using to find you? This allows you to identify trends and opportunities that you can capitalize on and helps to shape your brand’s SEO strategy.

But remember the dance metaphor? Like in dance, timing is critical in branding, too. Respond to trending topics that resonate with your brand in real-time. This not only shows that your brand is ‘in the know’ but also highlights the human aspect of your brand, making you more relatable.

In concluding this section on brand expertise, it’s important to note that every dive, pivot, and stride contributes to a memorable brand, similar to accomplished ballerinas or beloved celebrities. A Brand Specialist guides you in perfecting these moves, ensuring your brand captivates your audience.

Are you interested in taking your brand to the next level?  DJuana Lewis can assist you, but first, complete the Vision and Purpose FREE Course. We can’t see where we are going without a vision.

Follow on Social Media – @thedjuanalewis

Leave a Reply

Your email address will not be published. Required fields are marked *